In Cab Entertainment System
Parinishtaa Media Pvt. Ltd. (Easy Cabs, Sky Cabs)
The client wanted to build an In-cab entertainment system which could deliver rich content to In-cab displays with dynamic over the air updates delivered from the Cloud. The content needed to be transmitted and stored securely.
We were asked to build a Cloud based CMS allowing management of media & advertisements in cabs operating in all major cities across India.
Byteridge architected and built an android based cloud solution to ensure high scalability. The Android based display application was configured with authentication for ensuring content security.
The fully automated system automatically delivers content and advertisements to the in-system storage via cloud whenever 3G connectivity is available and reports back tracking data on consumer impressions.
Solution is currently installed in over 1000+ cab entertainment displays operating across major cities in India and interacting with the server in real-time. The system auto updates once the device is installed and can easily be managed without requiring a dedicated full time resource.