Product development Product Segmentation Product segmentation is a marketing strategy that involves dividing a company's product offerings into distinct categories or segments based on specific characteristics or criteria. The goal of product segmentation is
Product Conceptualisation Product Vision and Strategy Product vision and product strategy are two important components in the development and success of a product. As evident as it may seem but getting these two things right would
Product Customer Discovery ....A journey with purpose Customer needs are the cornerstone to building a successful product. It’s the responsibility of the Product team and Product manager to identify these needs and craft out a product
Product Conceptualisation Product Prioritisation What is Prioritisation?Product Management works very closely with the engineering teams to build digital products which engage the world. One of the major items of this relationship is to
