Autographix is a technology-driven disruptive out-of-home (OOH) media marketplace, which connects everyday drivers with brands to create powerful on-vehicle advertising.
A mobile app based solution which gets the number of impressions and associated analytics, that a “print advertisement” receives in a moving vehicle.
We developed an application using an algorithm which is based out of criteria like traffic, climate, location, and time period, with which we can get an approximate value of the number of impressions the print advertisement has received. An audit functionality allows an advertiser to get the live activity of the car.
This solution makes the advertisement agencies confident of posting the ads on a vehicle and help them get a better understanding of ROI on their spend. This solution increased the customer confidence and hence, the revenue.
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