PowerMitra, a leading solar aggregator, provides tailored solar solutions for businesses and consumers. As renewable energy adoption grows, a seamless digital experience is crucial for engagement and retention. To enhance user interactions across its platforms, PowerMitra conducted a UX audit to identify challenges, implement solutions, and optimize user engagement and product adoption.
PowerMitra faced high drop-off rates and reduced user engagement due to complex onboarding, lack of system feedback, inconsistent navigation, unclear error messages, and information overload. These usability challenges hindered user adoption and limited scalability.
To address these challenges, we suggested improvements in four core areas:
These UX improvements are expected to reduce drop-off rates, enhance user satisfaction, and improve customer retention. A seamless experience will also strengthen PowerMitra’s brand trust and credibility in the solar energy sector.
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